ATLAS

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⍜ Datara

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The leading customer data platform, powered by AI.

A CDP that works hard for your sales marketing data loyalty product growth analytics support commerce finance operations retention insights CRM strategy teams
backed by enterprise-grade infrastructure.

AI orchestration to amplify
revenue sales order loyalty retention profit margin growth ROI CLV baskets bets churn demand share velocity uplift signals in real time.

Activate CRM ERP database warehouse report ledger invoice transaction record table workflow system integration feed file object module entry stream API data with a CDP
that’s powerful yet flexible

ATLAS for High Scale

Activate your customer data in a dynamic system for closed-loop experience optimisation.

The Atlas Graph is the heart of Datara Atlas. It weaves the behavioural, transactional, and contextual signals of your organisation — enabling teams to predict, personalise, and automate interactions at scale instantly.

Compound ROI at Scale →

Move faster with AI logic mapping every customer, moment, and pathway in your enterprise.

Thousands Of Micro‑Segments With Zero Drag

Graph algorithms surface micro‑cohorts in real time—no SQL required—then route precisely targeted offers into email, push, ads, and POS pipelines, turning passive data into live, channel‑aligned revenue streams.

Deploy Loyalty Engine In Days, Not Quarters

Deploy points, tiers, on‑chain wallets, or probabilistic rewards; rules compile in seconds; A/B governance is automated, and retention curves bend upward inside the first quarter as customers chase personalised milestones.

Instant KYC Verification At Global Throughput

Verify 6500+ document types, biometrics, and liveness in seconds; match scores feed risk engines and marketing journeys instantly, achieving watertight compliance while accelerating conversion across every regulated touchpoint.

Accelerators For Every Industry →

Each accelerator ships with canonical data models, compliance blueprints, predictive-journey templates, and target KPIs—enabling institutions, local or global, to stream signals, ignite AI decisioning, and surface quantified value in the first reporting cycle under continual model stewardship.

One Platform. Global Impact.

Enterprise & Non-Profit

Cancer Foundation

DATARA/
CANCER FOUNDATION

[Atlas] fused marketing, rewards, and referral engines into predictive learning journeys—onboarding tens of thousands of new members, unifying hundreds of thousands of contacts, and pushing next-best-action prompts to call-center agents that doubled outreach efficiency and pledge velocity.

BetX

DATARA/
BETX

Streaming millions of wagers into [Atlas]' real-time engines drove 14 % GGR growth, tripled VIP retention, flagged fraud instantly, and boosted average stake per user 25 % — all while auto-rewarding loyalty at scale.

CPB

DATARA/
CPB

[Atlas] orchestrates CPB’s entire D2C lifecycle — streaming millions of signals to deliver real-time credit reports via each consumer’s preferred channel while AI stitched personalised insights and advice into every touchpoint, scaling trust, engagement, and lifetime value.

KING PRICE

DATARA/
KING PRICE

[Atlas] powers King Price’s cancer-insurance growth engine — linking call-center leads to live AI journeys that route outreach, upsell, and rewards across hundreds of thousands of users. Predictive churn alerts shrank lapse risk while referral loops tripled organic sign-ups, lifting new-policy sales 27 % in just one quarter.

Licenses & Awards ↘

Datara Awarded SACCRA affiliation

“Datara’s SACCRA membership reflects our commitment to secure, compliant data use in financial and identity-based workflows—critical to building trust with both institutions and individuals.”

(Southern African Credit & Risk Reporting Association (SACCRA), 2025)

Datara Named a Leader in AI/ML Platforms by Independent Research Firm

“Datara is redefining enterprise automation through intelligent orchestration, combining real-time data, AI, and infrastructure-grade reliability.”

(AI/ML Platforms, Q1 2025)

Get Started with Datara

ATLAS

The leading customer data platform, powered by AI.

A CDP that works hard for your sales marketing data loyalty product growth analytics support commerce finance operations retention insights CRM strategy teamsbacked by enterprise-grade infrastructure.

AI orchestration to amplify revenue sales order loyalty retention profit margin growth ROI CLV baskets bets churn demand share velocity uplift signals in real time.

Activate CRM ERP database warehouse report ledger invoice transaction record table workflow system integration feed file object module entry stream API data with a CDPthat’s powerful yet flexible

ATLAS for High Scale

Activate your customer data in a dynamic system for closed-loop experience optimisation.

Compound ROI at Scale →

Move faster with AI logic mapping every customer, moment, and pathway in your enterprise.

Thousands Of Micro‑Segments With Zero Drag

Graph algorithms surface micro‑cohorts in real time—no SQL required—then route precisely targeted offers into email, push, ads, and POS pipelines, turning passive data into live, channel‑aligned revenue streams.

Deploy Loyalty Engine In Days, Not Quarters

Deploy points, tiers, on‑chain wallets, or probabilistic rewards; rules compile in seconds; A/B governance is automated, and retention curves bend upward inside the first quarter as customers chase personalised milestones.

Instant KYC Verification At Global Throughput

Verify 6500+ document types, biometrics, and liveness in seconds; match scores feed risk engines and marketing journeys instantly, achieving watertight compliance while accelerating conversion across every regulated touchpoint.

Accelerators For Every Industry →

Each accelerator ships with canonical data models, compliance blueprints, predictive-journey templates, and target KPIs—enabling institutions, local or global, to stream signals, ignite AI decisioning, and surface quantified value in the first reporting cycle under continual model stewardship.

One Platform. Global Impact.

Enterprise & Non-Profit

Cancer Foundation

DATARA/ CANCER FOUNDATION

[Atlas] fused marketing, rewards, and referral engines into predictive learning journeys—onboarding tens of thousands of new members, unifying hundreds of thousands of contacts, and pushing next-best-action prompts to call-center agents that doubled outreach efficiency and pledge velocity.

BetX

DATARA/ BETX

Streaming millions of wagers into [Atlas]' real-time engines drove 14 % GGR growth, tripled VIP retention, flagged fraud instantly, and boosted average stake per user 25 % — all while auto-rewarding loyalty at scale.

CPB

DATARA/ CPB

[Atlas] orchestrates CPB’s entire D2C lifecycle — streaming millions of signals to deliver real-time credit reports via each consumer’s preferred channel while AI stitched personalised insights and advice into every touchpoint, scaling trust, engagement, and lifetime value.

KING PRICE

DATARA/ KING PRICE

Licenses & Awards ↘

Datara Awarded SACCRA affiliation

Datara Named a Leader in AI/ML Platforms by Independent Research Firm

Get Started with Datara

© 2025 Datara inc. All rights reserved.

✦ Datara

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Work where your peers are a perk. Become a Datarian.

Get Started with Datara

A CDP that works hard for your sales marketing data loyalty product growth analytics support commerce finance operations retention insights CRM strategy teams
backed by enterprise-grade infrastructure.

AI orchestration to amplify
revenue sales order loyalty retention profit margin growth ROI CLV baskets bets churn demand share velocity uplift signals in real time.

Activate CRM ERP database warehouse report ledger invoice transaction record table workflow system integration feed file object module entry stream API data with a CDP
that’s powerful yet flexible

DATARA/
CANCER FOUNDATION

DATARA/
BETX

DATARA/
CPB

DATARA/
KING PRICE

© 2025 Datara inc.
All rights reserved.

Work where your peers are a perk.

Become a Datarian.