Datara Consolidates Global Operations of LeadRobot, Elevating Enterprise Data Activation and AI Workflow Capabilities

UAE — 12 June 2025 — Datara, the enterprise platform powering next‑generation customer data, AI orchestration, and intelligent advertising, today announced a strategic operational consolidation under which it will assume all global duties for LeadRobot. The move unifies two complementary technology portfolios—Atlas CDP, Astra AI Workflow Automation, and Echo Intelligent Advertising—into a single, internationally aligned operation.

“Uniting our platforms under Datara delivers seamless coverage, expanded capability, and faster, compliant deployment for customers worldwide,” said Devon Solomon, Chief Executive Officer of Datara. “Our clients have asked for one architecture, one roadmap, and one trusted partner. Today we deliver exactly that.”

A Single Architecture for the Data‑Driven Enterprise

By absorbing LeadRobot’s regional service lines, Datara immediately extends full‑stack support across North America, EMEA, APAC, and Latin America. Clients will now engage a unified account team, leverage a consolidated SLA, and access a global documentation hub—all underpinned by Datara’s information‑security framework aligned with POPIA, GDPR, CCPA, and other jurisdictional standards.

Key benefits include:

End‑to‑End Visibility — Atlas CDP ingests, models, and activates first‑party data while maintaining lineage across every market.
Hyper‑Automated Workflows — Astra orchestrates omnichannel communications through voice, WhatsApp, email, and in‑app messaging, reducing campaign build time by up to 40 percent.
Intelligent Media Buying — Echo blends deterministic identity graphs with AI‑optimized bidding, delivering measurable lift in ROAS while safeguarding consumer privacy.

Continuity Without Disruption

All existing LeadRobot contracts, service levels, and points of integration remain intact. Billing and support channels migrate to Datara effective 1 July 2025, with zero downtime expected. A dedicated transition desk is already notifying clients, mapping dependencies, and ensuring every deployment meets local compliance requirements.

Thandi Nkosi, Chief Operating Officer of Datara, added: “Our transition framework was built for regulated industries. Whether a bank in Frankfurt or a telco in Nairobi, customers will experience the same control plane, the same encryption standards, and the same rapid innovation cadence—now accelerated by a larger global team.”

Strategic Rationale

The consolidation capitalizes on Datara’s recent membership in the South African Credit & Risk Reporting Association (SACCRA), reinforcing its commitment to secure, reputable data practices in financial and identity workflows. Scaling LeadRobot’s proven marketing automation into Datara’s multi‑tenant cloud positions the combined entity to meet surging demand for privacy‑centric, AI‑ready infrastructure.

About Datara

Datara is a global enterprise platform delivering Atlas CDP, Astra AI Workflow Automation, and Echo Intelligent Advertising. Headquartered in the UAE with offices in San Fransisco, London, and Cape Town, Datara powers data‑driven growth for financial services, telecommunications, ecommerce, and public‑sector clients globally.