Datara Joins SACRRA to Advance Responsible Credit‑Risk Data Exchange Across Africa

Datara, the enterprise platform behind Atlas CDP, ASTRA AI Workflow Automation, and Echo Intelligent Advertising, today announced that it has been admitted as a full member of the South African Credit & Risk Reporting Association (SACRRA)—the industry body that governs how credit‑ and risk‑related data is exchanged with South Africa’s six registered credit bureaus. SACRRA membership formally recognises that Datara meets the Association’s rigorous data‑quality, privacy, and reciprocity standards, and enables the company to contribute first‑party data into SACRRA’s Data Transmission Hub while accessing bureau‑grade insights for its clients.

“SACCRA membership reinforces our mission: responsible data, trusted systems,” said Devon Solomon, Chief Executive Officer of Datara. “By integrating SACRRA data pipelines with Atlas CDP and ASTRA’s AI decision layer, we can give financial institutions, insurers, and identity‑driven services the confidence that every customer interaction is grounded in compliant, high‑integrity information.”

Raising the Bar for Secure, Compliant Data Workflows

Founded in 1989, SACRRA is the non‑profit association that coordinates secure, standardised sharing of consumer credit and risk data among banks, lenders, telcos, insurers, and analytics providers. Its legal prescripts are aligned with South Africa’s National Credit Act and overseen by the National Credit Regulator. Membership obliges participants to uphold industry‑defined data‑quality metrics, maintain end‑to‑end encryption when transmitting records, and act on the principle of reciprocity: organisations may access bureau data only if they contribute equivalent datasets themselves.

For Datara’s customers—ranging from Tier‑1 banks to emerging fintechs—this translates into:

Faster KYC & onboarding. SACRRA‑verified identity, employment, and payment‑behaviour attributes flow directly into Atlas CDP, reducing manual document checks.
Higher‑fidelity risk models. ASTRA’s AI engines can now train on bureau‑grade payment‑performance data, boosting precision in credit‑limit assignment, fraud detection, and cross‑sell propensity scoring.
Regulatory peace of mind. SACRRA protocols dovetail with POPIA, GDPR, and the National Credit Act, ensuring every data point is captured, stored, and purged in line with global best practice.

Technology That Puts Data Stewardship First

Datara’s platform is built on an end‑to‑end zero‑trust architecture. All data ingested through the SACRRA hub is tokenised at rest, monitored via real‑time differential‑privacy controls, and propagated to downstream marketing or decision‑support systems only through encrypted API calls. Internally, every engineering sprint is audited against POPIA “privacy by design” checklists and the NIST Cybersecurity Framework, while external penetration testing is performed quarterly by a CREST‑certified partner.

“Whether we are orchestrating a hyper‑personalised rewards journey or powering an embedded‑finance credit decision in milliseconds, the same principle applies: data is a fiduciary asset that must be treated with the same care as capital,” Solomon added. “SACRRA membership allows us to widen our data universe without compromising that standard.”

About Datara

Datara is a global enterprise software company unifying customer data, AI workflow automation, and omnichannel advertising under one roof. Its flagship products—Atlas CDP, ASTRA AI Workflow Automation, and Echo Intelligent Advertising—enable institutions to transform raw data into secure, compliant, and revenue‑generating experiences at scale.