ECHO

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⍜ Datara

Get Started ☰

Managed AI-lead, identity driven DSP for institutions that outgrow guesswork.

Reach the right segments people moments households accounts profiles customers markets
before your competitors do.

Connect real humans identities buyers users audiences individuals shoppers prospects people decision-makers
to real messages.

First-party data that
performs wins activates connects scales learns adapts engages delivers converts everywhere.

Identity-Driven Advertising

Activate first & third party data with precision across every digital channel.

ECHO is built on real identity—not proxies or cookies—allowing your campaigns to target verified individuals with unmatched accuracy. From segmentation to real-time activation, every impression is tied to a known customer, enabling smarter spend and measurable business outcomes.

Compound ROI at Scale →

Advance every campaign with managed, AI-led DSP orchestration that aligns audience, intent, and channel in real time.

Media Intelligence That Self-Optimizes in Flight

ECHO uses graph-based learning to surface high-performing customer segments and behaviors in real time—then routes the right message through programmatic, search, social, and email with zero manual work.

Full-Funnel Activation in Days, Not Months

Plug in your first-party data and launch campaigns that adapt as users engage. Budget pacing, creative rotation, and segment logic self-tune from day one—driving results that compound weekly.

Every Impression Tied to a Real Person

ECHO connects each ad to a verified identity. No cookies, no guesses—just person-based reach, conversion attribution, and lift measurement that executives actually trust.

Where Industry Data
Meets AI-Driven Growth →

ECHO deploys with ready-to-use data models, campaign templates, and AI-powered media strategies—turning identity data into high-impact, personalized advertising across channels with full-cycle optimization and built-in compliance.

Unified Intelligence.
Unmatched Outcomes.

Enterprise & Non-Profit

TELKOM

DATARA/
TELKOM

Telkom partnered with Datara to scale its mobile and fibre business—activating AI-optimized campaigns across Meta, programmatic, search, and SMS to drive qualified lead acquisition, reduce churn, and unlock millions in high-intent revenue. Omnichannel precision and enriched data signals powered sustained performance across both prepaid and contract funnels.

KING PRICE

DATARA/
KING PRICE

Over a 10-year partnership, King Price has scaled its direct insurance business with ECHO - writing significant annual premium through AI-led performance marketing, omnichannel activation, and enriched identity data. Intelligent funnel strategies and predictive models drove a significant lift in policy sales while materially reducing churn.

Cancer Foundation

DATARA/
CANCER FOUNDATION

Using ECHO, the Cancer Foundation scaled its digital member acquisition through AI-calibrated DSP spend, enriched identity signals, and omnichannel orchestration—delivering measurable lift in member reach, ROAS, and pledge volume.

BetX

DATARA/
BETX

BetX partnered with Datara to manage the entire cross-channel media spend - unifying programmatic, walled gardens, TV, radio, and social into a single AI-optimized platform. Every impression was enriched in real time to drive significant GGR growth, increase VIP reactivation, and increase average stake per user, while auto-personalizing offers across the funnel.

Licenses & Awards ↘

Datara Awarded SACCRA Affiliate

“Datara’s SACCRA membership reflects our commitment to secure, compliant data use in financial and identity-based workflows—critical to building trust with both institutions and individuals.”

(Southern African Credit & Risk Reporting Association (SACCRA), 2025)

Robotiq Named a Leader in AI/ML Platforms

“Robotiq is redefining enterprise automation through intelligent orchestration, combining real-time data, AI, and infrastructure-grade reliability.”

(AI/ML Platforms, Q1 2025)

Get Started with Datara

ECHO

Managed AI-lead, identity driven DSP for institutions that outgrow guesswork.

Reach the right segments people moments households accounts profiles customers markets before your competitors do.

Connect real humans identities buyers users audiences individuals shoppers prospects people decision-makers to real messages.

First-party data that performs wins activates connects scales learns adapts engages delivers converts everywhere.

Identity-Driven Advertising

Activate first & third party data with precision across every digital channel.

Compound ROI at Scale →

Advance every campaign with managed, AI-led DSP orchestration that aligns audience, intent, and channel in real time.

Media Intelligence That Self-Optimizes in Flight

ECHO uses graph-based learning to surface high-performing customer segments and behaviors in real time—then routes the right message through programmatic, search, social, and email with zero manual work.

Full-Funnel Activation in Days, Not Months

Plug in your first-party data and launch campaigns that adapt as users engage. Budget pacing, creative rotation, and segment logic self-tune from day one—driving results that compound weekly.

Every Impression Tied to a Real Person

ECHO connects each ad to a verified identity. No cookies, no guesses—just person-based reach, conversion attribution, and lift measurement that executives actually trust.

Where Industry Data Meets AI-Driven Growth →

ECHO deploys with ready-to-use data models, campaign templates, and AI-powered media strategies—turning identity data into high-impact, personalized advertising across channels with full-cycle optimization and built-in compliance.

Unified Intelligence.Unmatched Outcomes.

Enterprise & Non-Profit

TELKOM

DATARA/ TELKOM

KING PRICE

DATARA/ KING PRICE

Cancer Foundation

DATARA/ CANCER FOUNDATION

Using ECHO, the Cancer Foundation scaled its digital member acquisition through AI-calibrated DSP spend, enriched identity signals, and omnichannel orchestration—delivering measurable lift in member reach, ROAS, and pledge volume.

BetX

DATARA/ BETX

Licenses & Awards ↘

Datara Awarded SACCRA Affiliate

Robotiq Named a Leader in AI/ML Platforms

Get Started with Datara

© 2025 Datara inc. All rights reserved.

✦ Datara

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Work where your peers are a perk. Become a Datarian.

Get Started with Datara

Reach the right segments people moments households accounts profiles customers markets
before your competitors do.

Connect real humans identities buyers users audiences individuals shoppers prospects people decision-makers
to real messages.

First-party data that
performs wins activates connects scales learns adapts engages delivers converts everywhere.

Where Industry Data
Meets AI-Driven Growth →

Unified Intelligence.
Unmatched Outcomes.

DATARA/
TELKOM

DATARA/
KING PRICE

DATARA/
CANCER FOUNDATION

DATARA/
BETX

© 2025 Datara inc.
All rights reserved.

Work where your peers are a perk.

Become a Datarian.